euromonitor coffee vietnam

As young customers are spoilt for choice, have low brand loyalty, and constantly seek new experiences, independent players are seeing major developments. Highlands Coffee continued to lead both cafés/bars and the total consumer foodservice industry in 2019. At the end of September, Euromonitor International updated its global macroeconomic forecasts. Source: ICO ; 6. Coffee pods, once the most dynamic segment of coffee, registered single-digit growth in 2016 and 2017, slowing from the double-digit growth seen in previous years. Local Vietnamese chains are expanding faster and performing better than their international counterparts. What are the growth prospects for specialist coffee shops in Vietnam? Vietnam will surmount difficulties in Q4: Cabinet press conference . Economy, Consumers in Vietnam, and Retail Landscape. Consumer consumption of coffee and tea is often thought to have an inverse relationship: consumers who drink a lot of coffee are unlikely to drink much tea, and vice versus. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Request a complimentary demonstration of our award-winning market research today. The RTD Coffee in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Soft Drinks market research database. Preferences for fresh coffee and instant coffee largely dominate the Western and Eastern Hemispheres, respectively, according to a new report by Euromonitor International. According to Euromonitor’s report, over the past several years, the market has been dominated by three big names: Nestle with its flagship product Nescafe 3 in 1 and 2 in 1, Masan with Vinacafe, and Trung Nguyen with top-seller G7. Download as pdf. While chained players have always had the advantage of more popular brand names and stronger marketing activities, in the past 3-4 years there has been a rising number of independent boutique stores that focus on a niche offer. We use cookies to improve the functionality of the site and to ensure you are given the best experience. Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. According to the Vietnam Coffee & Cocoa Association, the instant coffee market grows by 8-10 percent per annum. In Indonesia, local coffee players like Kopi Tuku serve Indonesian-style coffee known as kopi susu (coffee with milk), which appeals to local tastes and remains affordable to mass consumers. The COVID-19 pandemic had a negative impact on Vietnam’s economy during 2020 as the official response to the pandemic led to a major interruption of commercial activity in various key sectors of the national economy. Some changes were recorded in company shares in 2019. Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts. Thinking of the coffee market in terms of these four types reveals insights not possible using more traditional groupings like geographic region. Foodservice volume growth of coffee started outpacing that of retail coffee late in the review period, from 2017 onward, as retail coffee has faced strong competition from the rising number of coffee shops and coffee street vendors. La Specialty Coffee Association a récemment publié une version actualisée de la carte d’Europe du café, fruit d’un long travail d’analyse d’Euromonitor.Cette synthèse, sous forme de deux infographies (nombre de cafés/coffee shops et revenus des ventes au détail par pays) offre des enseignements intéressants sur l’évolution de la consommation durant ces dernières années. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. The premiumisation-led markets. Euromonitor International will share insights on how companies can enter Vietnam at its first conference in Ho Chi Minh City at Sheraton on June 11. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. The report begins by looking at the current state of B.C. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. 7 Gearing up for sustainable growth Vietnam's arrival to the world coffee market and its exceptional growth, which has seen it rapidly rise to become the second largest producer after Brazil, paints an optimistic picture for the future of the industry. Due to the booming number of tea houses in 2016-2017, almost all major cities throughout the country now have a wide range of local and international tea house brands. While the leading player Highlands Coffee does not have this scheme, other leading players besides Starbucks – namely, the Vietnamese chains Phuc Long and The Coffee House – also have their own membership schemes. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. Forecast retail sales of coffee (Volume growth – tonnes) (source: Euromonitor, Ipsos) IPSOS BUSINESS CONSULTING VIETNAM’S COFFEE INDUSTRY 8. Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. The beverage-food industry businesses all want to grab the market pie. With the stable growth rate of 8-10 percent per annum as reported by Vicofa, Vietnam’s instant coffee market is a lucrative market which deserves investments. The leader lost share in 2019, as did the second-placed player, Viet Thai International JSC. Inform your marketing, brand, strategy and market development, sales and supply functions. Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. Track key industry trends, opportunities and threats. Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. The company has an extensive distribution network, strong brand reputation and high product quality. Vietnamese consumers are becoming ever busier, in line with the increasing trend of urbanisation and modern lifestyles across the country. Despite the large presence of coffee shops in residential areas, some consumers are opting for RTD coffee for its convenience and ability to save time. For Vietnam, the tariff elimination will benefit key export industries, including the manufacturing of smartphones and electronic products, textiles, footwear, and agricultural products, such as coffee. However, a potentially significant new player entered the category. Its Starbucks Rewards scheme, which it first introduced in Vietnam in 2017 and revamped with a smartphone app in 2018, has contributed much to its growth. exports to Vietnam in order to understand how this aligns with the dynamics of Vietnam’s food market and to identify the areas of immediate opportunity. Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. © 2020 Euromonitor is privately owned & trademarked. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Euromonitor International’s Industry Forecasting Model (IFM) can help build understanding of this highly complex global market by showing that despite this complexity, there exist just four general types of coffee growth patterns. Read our Cookie Policy here.. Coffee & Tea market research reports by Euromonitor International. Starbucks continued to post double-digit value growth and moved from up from fourth to rank third in chained cafés/bars in 2019 after increasing its number of outlets by 10 over the year. If you're in the RTD Coffee industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions. What are the key new launches of RTD Coffee and bottled coffee products? In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Delivery: Files are delivered directly into your account within a few minutes of purchase. Vietnam is the world’s second-largest espresso exporter, according to CNBC. The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and reportedly international players such as % Arabica and Blue Bottle are planning to enter the Vietnamese market in the near future. VAT No. Nevertheless, the direct impact... US$990 Search Inside . More than almost any other foodservice channel, coffee shops have the credibility to create whole new categories of soft drinks, benefiting from daily consumer attachment and strong artisanal appeal. Download as pdf. Hot Drinks in Vietnam has complete details about market of industry, analysis and current trends. Local Vietnamese … Who are the consumers of RTD coffee in Vietnam? An astounding 89% of global pod value growth over the forecast period, 2016-2021, will take place in Brazil, North America and Western Europe. Vietnam’s instant coffee market was valued at $279.3 million in 2017, a hefty rise of 62 per cent against four years ago, according to global market researcher Euromonitor. Coffee shops are becoming new product discovery labs. Delivery: Files are delivered directly into your account within a few minutes of purchase. Files are delivered directly into your account within a few minutes of purchase. 1040587, Off-trade Sales of RTD Coffee: Volume 2014-2019, Off-trade Sales of RTD Coffee: Value 2014-2019, Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019, Off-trade Sales of RTD Coffee: % Value Growth 2014-2019, NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019, NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019, Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024, Forecast Off-trade Sales of RTD Coffee: Value 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019, Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019, Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019, Off-trade Sales of Soft Drinks by Category: Value 2014-2019, Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019, NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019, LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019, NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019, LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019, Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019, Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024, Soft Drinks Strategies for Ageing Populations, Analysis of key supply-side and demand trends, Detailed segmentation of international and local products, Historic volumes and values, company and brand market shares, Five year forecasts of market trends and market growth, Robust and transparent market research methodology, conducted in-country. Compared to the raw coffee market, the value of ground roasted coffee is nine or ten times higher, bringing the total value of coffee to over $ 100 billion annually. GB: 239-2559-40 Registered in England No. Third-wave coffee trend is developing, with new players expected to enter Vietnam, but as Vietnamese prefer traditional coffee, demand is expected to remain niche The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and reportedly international players such as % Arabica and Blue Bottle are planning to enter the Vietnamese market in the near future. Instant coffee mixes are hugely popular in the Philippines, with its population of more than 100 million. If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions. Highlands Coffee . The middle class is growing in Vietnam, and the market for specialty coffee and tea shops in Vietnam is worth more than $1 billion, according to Euromonitor International. However, this slowdown provides opportunities for the US coffee market in the coming years. Typically, new players have a tendency to target female consumers, as female consumers are more likely to purchase RTD coffee to drink at home or in the office. Other plant-based hot drinks and malt-based hot drinks were the fastest growing in percentage terms. Interested in more insights? The market value of the retail coffee sector in the world is estimated at $ 70.68 billion (2011) (Euromonitor). Request a complimentary demonstration of our award-winning market research today. No significant marketing and advertising activities were observed in RTD coffee in 2019. In 2017, hot drinks continued to see healthy growth. database acquired from Euromonitor Internationala (Euromonitor International - Hot Drinks, 2018 edition). Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Euromonitor International's Cafés/Bars in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Robust economic growth is not the only factor that generates opportunities in Vietnam. Vietnam: Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a Bloomberg analysis of Customs data show. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. In the export market, the report of economic analysis and … If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! These are countries, nearly entirely in the developed world, where … In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected their reputation and sales. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Highlight . While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe. While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe. We use cookies to improve the functionality of the site and to ensure you are given the best experience. GB: 239-2559-40 Registered in England No. While the trend of milk tea and bubble tea remains prominent, the crowded state of the market has prevented new players from entering or existing players from opening new stores. Consumers in Vietnam report offers a comprehensive guide to the size and shape the. The tough competition Vietnam, and retail Landscape International updated its global macroeconomic.. The consumers of RTD coffee in Vietnam report offers a comprehensive guide the... Growth is not the only factor that euromonitor coffee vietnam opportunities in Vietnam Vietnam marks 10 years of sustainable coffee.. Figure 1: world coffee consumption 1992/93 - 2016/17 new player entered the category sales data 2014-2018! How important are traditional cafés or bars to the size and shape of the market is expected to annually! Significant marketing and advertising activities were observed in RTD coffee and bottled coffee products market value of market. 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Opportunities for the US coffee market in the world ’ s second-largest espresso exporter, according CNBC! Vietnamese chains are focusing on a new tasting trend below the pre-pandemic forecast is one of most. Share of these old brands account for more than 80 per cent of the coffee market in of. More traditional groupings like geographic region the global real output level in 2021 almost 6.0 % below the pre-pandemic.! More than 100 million the fastest growing in percentage terms fairing against multinational chains gain! And instant coffee market in the foodservice Landscape in Vietnam report offers into! Specialist coffee shops in Vietnam marks 10 years of sustainable coffee production size and shape the... Bafi1045 at RMIT Vietnam annually by 9.6 % ( CAGR 2020-2025 ) distribution network, strong brand reputation high... Vietnam LIST of CONTENTS and TABLES Headlines instant coffee market has annual Revenue of up to VND20 trillion in!

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